Why would you need a rebrand implementation partner?
In most cases we just send a mail to our designer and hope for the best? IS THIS YOU? In order to execute a truly seamless rebrand and rebranding strategy — one that attracts consumers as much as your key stakeholders — you need an experienced partner to guide you.
Think of it this way: Would you trust an interior designer to design your pharmaceutical packaging, just because she is an expert designer? Likewise, most marketers find that they aren’t prepared to navigate the ins and outs of rebranding without an experienced guide. Even brand managers need support.
And that’s exactly where a rebranding implementation partner steps in.
As a marketer, the need for a rebrand implementation partner may seem perfectly clear. However, financial managers see this as a wasted cost. In accounting, known as a ‘sunk cost’. But your marketing executives and executive team may not see it the same way. Rebrand implementation? That’s what marketing is for, right?
Your brand managers and executives are more likely to get onboard when they hear that hiring a partner to implement your rebrand can increase your impact while saving your organization time and money on the overall project and limiting the risks of a change of this magnitude. Doing so can even help your business manage its brand more efficiently moving forward.
